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This site aztecrac.com states the following, "Is locally owned and operated, serving the Coachella Valley desert communities and visitors for over 40 years." We noticed that the website also said " We are open 7 days a week." It also stated " And feature great daily rates. Ask about our 3 day specials as well as our weekly and monthly rates. Child seats are available, as well as free delivery to hotel, business, or home within a 20 mile radius. Our address is 1555 S. Located in the Steinmart shopping center. Site Design by Impression Design." The header had aztec rental car as the highest ranking keyword. It was followed by coachella valley car rental, newer model vehicles for rent, and luxury cars for rent which isn't as ranked as highly as aztec rental car. The next words the site used was Cars for rent.